Driven by story and emotion, we make content that makes people feel things. As a company, we care deeply about the every day experience of working with us, and for us.
We believe that often the best work comes from naivety and iteration. We maintain a dedication to self-initiated and experimental projects through “The Furnace.”
We are greater than the sum of our individual parts and believe in working with the most talented and infectiously positive people in the world.
We keep an objective perspective. As a company we are trying to become the next generation, staying open minded to different ways of doing things.
We make work with clear intention.
We always justify our strategic and creative decisions against what we are trying to achieve.
In order to achieve what we set out to do, we follow a process of informed phases.
Our holistic approach and in-house production encourages us to be ambitious with our ideas and ensures that they are made exactly as intended.
In the early days we worked all over for international festivals and Australian travel companies. It may sound pretty rockstar, but it was honestly exhausting.
Essentially nocturnal, we found ourselves craving routine. We set up some walls - literally built the walls - with help from a bricklayer called Stevie, and transformed a cold, bare factory space into a slightly less bare factory space.
In 2016 things got busy.
When brands came knocking, we assembled a team, realising that the best results came from working with those we admired, collaborating instead of competing.
Since then, it has been obvious to us that to make the best work we needed the best tools and the best people. Nearly five years on, that's exactly what we've got.
Now with homes in Edinburgh, Glasgow and London, Campfire is an agency that makes informed, creative content for the world's most ambitious brands.
We proudly call these people our friends, and have been lucky to work with them around the world on many diverse projects.