The project took us to the Inner Hebrides where we captured beautiful Islay from land, sea and air.
Build brand awareness, gain traction and ultimately drive sales for Bunnahabhain’s core range whiskies.
Sensory based storytelling would allow us to increase awareness of the brand’s positioning ‘Discover the Sound’ and build loyalty with a consumer with an affinity for knowledge and heritage.
We created content that truly represented the brand positioning, with a strong strategy, plan and content library. The approach and content narrative introduces existing and new audiences to the story and sensory experience of Bunnahabhain whisky and distillery, and the heritage of the brand.
A Journey of Discovery
The Bunnahabhain distillery and location holds an entrancing sense of tranquility and escapism.
This film explores the story of the Journey of Discovery, positioning the ‘Discover the Sound’ content theme and capturing the experience of the location.
Sound of Islay
“The Sound of Islay”, uses sampled sounds from the natural environment and throughout the distillation process to produce a deeply layered amalgamation of sights and sounds authentic to the Island of Islay and the neighbouring body of water known as “The Sound”.
Behind the Scenes