Deanston is not your usual distillery, their 1960's regeneration story, risk taking spirit and hard work defines the brand values. We wanted to tell a story that celebrated those values.
A nontraditional film for a nontraditional brand.
You might not have heard of Deanston. A child of the 1960s, a story of regeneration, an industrious spirit and most importantly - a damn good whisky.
This is Deanston.
We created 112 assets, delivering core brand messages, all creatively varied and optimised for a multitude of touchpoints.
We needed the content to both capture the target audience and hold their attention for a social media campaign spanning 6 months.
But it's not over yet, we’re working on an ongoing basis to develop the brand and future content.
We wanted to break the mould a little further when it came to delivering the tasting notes. We created short films for each of the core range whiskies and overlaid animated typography, just to jazz them up a bit.
The launch of Orchard Pig's pink cider