Hard Rock Hotels

Sharing the experience

Brief

Hard Rock Hotels are a contemporary, luxury and lifestyle brand with a rapidly growing portfolio of five-star hotels. As they continue their international expansion, we're helping to transform their brand perception, using creative content to showcase the energy and spirit of the Hard Rock experience.

We work across a variety of multi-channel brand campaigns, creating content that showcases the premium experience on offer at Hard Rock Hotels. We tailor our content to a defined range of audience profiles, each with their own distinct take on indulgence.

Multi-disciplinary by nature, we shoot more than just video and stills. We discovered that these 3D animated GIFs, a.k.a wiggle-grams, added to our diverse suite of content, whilst reflecting Hard Rock's vibrant character. Captured on analogue film, these stereoscopic gifs can be scaled and artworked for any media - from brand film cut-ins to digital out of home ads.

Music is the theme tune to our lives. We wanted to create an homage to Rock music and Hard Rock Hotels by creating a feeling of freedom, excitement, rhythm and colour.

We believe in working with the most talented and infectiously positive people in the world. We couldn't have asked for a more hard-working and wonderful group of people to join us on this production.

As part of an influencer campaign we created a branded record player with a custom pressed vinyl record. With some assembly required, this little activation inspired organic posts from the attending influencers as they spun the record to hear a personalised Hard Rock greeting, followed by a track from London-based producer Richard Jahn.

Behind the Scenes

Whilst most people were wrapping Christmas presents, we were packing our bags for a trip to the Canary Islands with the extended Campfire family.

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