Hard Rock Hotels

Sharing the experience

Brief

Hard Rock Hotels are a contemporary, luxury and lifestyle brand with a rapidly growing portfolio of five-star hotels. As they continue their international expansion, we're helping to transform their brand perception, using creative content to showcase the energy and spirit of the Hard Rock experience.

  • Multi-disciplinary by nature, we shoot more than just video and stills. We discovered that these 3D animated GIFs, a.k.a wiggle-grams, added to our diverse suite of content, whilst reflecting Hard Rock's vibrant character. Captured on analogue film, these stereoscopic gifs can be scaled and artworked for any media - from brand film cut-ins to digital out of home ads.

  • Music is the theme tune to our lives. We wanted to create an homage to Rock music and Hard Rock Hotels by creating a feeling of freedom, excitement, rhythm and colour.

  • We believe in working with the most talented and infectiously positive people in the world. We couldn't have asked for a more hard-working and wonderful group of people to join us on this production.

Behind the Scenes

Whilst most people were wrapping Christmas presents, we were packing our bags for a trip to the Canary Islands with the extended Campfire family.

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