To launch this new pink cider called for something newsworthy. The concept created was a Trojan Pig — a giant pig the likes of which have never been seen before.
A team of farmers, a Scotsman with a Somerset accent and a Trojan pig being manoeuvred through the winding streets of inner-city Bristol. Just another day at the office.
Designed as a publicity stunt that would attract both the media and the consumer market, the Trojan Pig was built in secret. We created a series of teaser films before wheeling out a very large wooden pig to some confused but pleasantly surprised Bristolians.
Collaborating with improv comedian Will Naameh, a script was written, enabling a teaser campaign showing snippets of comedically candid moments between the Farmy Army leader and his new-on-the-job videographer. Chaos ensues.