Orchard Pig

The launch of Orchard Pig's pink cider

Brief

To launch this new pink cider called for something newsworthy. The concept created was a Trojan Pig — a giant pig the likes of which have never been seen before.

Designed as a publicity stunt that would attract both the media and the consumer market, the Trojan Pig was built in secret. We created a series of teaser films before wheeling out a very large wooden pig to some confused but pleasantly surprised Bristolians. ⁣

Collaborating with improv comedian Will Naameh, a script was written, enabling a teaser campaign showing snippets of comedically candid moments between the Farmy Army leader and his new-on-the-job videographer. Chaos ensues.

Empowering patients through storytelling

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