Tennent's Light Launch

Refreshingly Light

We helped Tennent’s unveil their new light lager using photorealistic 3D modelling and animation. ⁣

The new lager was revealed over a series of films and stills, with dynamic lighting and camera movement adding to the suspense.

Our Tennent’s Light product models were created entirely with Computer Graphics (CG) before the products actually existed.

With CG, we can visualise and emphasise the characteristics of a product or brand, without the constraints of the real world. This lets us explore ideas a lot faster with intuition and a stronger creative vision.

Building a renowned whisky brand

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