Plastic is not fantastic, and Tennent’s agree.
This campaign is a love story about beer, sustainability and Scotland.
Our hero film tells the story of Tennent’s sustainable commitment, bringing to life the ‘Life is Bigger than Beer’ positioning line by following the sustainable journey from pint to source.
We produced a package of 20 film assets and over 100 supporting photography assets featuring high-impact aerial footage for social, digital and out-of-home.
We delivered four campaign executions which were shown in rotation in over 55 locations across Glasgow, Edinburgh, Paisley, Lanark and Airdrie. This included 30+ static digital billboards, 6 motion digital billboards and 20+ printed billboards.
million Scots reached across Facebook and Instagram
days of video content consumed
unique landing page views
A nontraditional brand campaign